Sony confirms prices and on-sale dates for new BRAVIA X9 4K TV

4K Ultra HD TV X9 series BRAVIA from Sony

• Pre-order BRAVIA X9 4K Ultra HD LED TV online from 15th May
• In-store from mid-June
• Confirmed European pricing: €4,500 (55”) / €7,000 (65”)

Treat yourself to the detail and excitement of 4K by Sony with the new BRAVIA X9 4K Ultra HD TV. Available to pre-order online today (15th May), BRAVIA X9 blends stunning pictures, soul-stirring sound and breath-taking styling in a unique sensory experience.

In European stores from mid-June, BRAVIA X9 brings you TV pictures like you’ve never seen before. Offered in living room-friendly 55” and 65” screen sizes, it immerses you in the most natural, real images with four times the detail of Full HD.

Any content in 4K
With more films being produced and distributed in the format, 4K is this year’s biggest entertainment story. BRAVIA X9 upscales all your current content to 4K – including Blu-ray Disc™ films, TV shows and even low-resolution web videos – for a thrilling world of lifelike cinematic viewing.

Whatever you’re watching, the latest 4K X-Reality PRO engine ensures best-ever picture quality, from movies to smartphone clips.

Best picture and sound quality
Unique to Sony, TRILUMINOS Display enriches your viewing with a wider palette of richly realistic colours, from shimmering seascapes and skies to flowers and faces.

Fabulous pictures are teamed with sumptuous sound, powered by cutting-edge Magnetic Fluid Speaker technology for crisp dialogue and music.

BRAVIA X9 even connects wirelessly with your NFC-compatible Xperia smartphone or tablet at a touch. ‘Mirror’ your device wirelessly and enjoy photos, videos, games and apps on the big screen with rich colour and detail. Browse schedules, record shows and explore related content with TV SideView, the intuitive app for your Android or iOS device.

Sensational pictures and sound are complemented by an arresting new twist on ‘Sense of Quartz’ styling that makes a luxurious statement in any living space.

The new BRAVIA X9 4K LED Ultra HD TV is available in a choice of 55” (€4,500) or 65” (€7,000) screen sizes.
               

Sony Xperia™ SP, latest entrant in the best of Sony portfolio

• The latest Xperia™ smartphone comes packed with unique Sony features and precision crafted co-moulded aluminium frame
• Xperia™ SP offers a high quality HD experience with Super-bright 4.6(11.7 cms) 720p HD Reality Display with Mobile BRAVIA® Engine 2
• One-touch functions with NFC to display content on your TV or to share music and photos between devices
• 8MP fast-capture camera with “Exmor RS™ for mobile”, HDR and Superior Auto for the best photos, even at night or against a strong backlight
• Battery STAMINA Mode for optimum battery life

New Delhi, 10th April, 2013: Sony Xperia™ SP joins its existing members to deliver exceptional viewing experience, with a razor sharp HD screen housed in a beautiful design.

The latest smartphone from Sony offers the best of Sony with stunning premium design and a range of technologies including a high quality screen for the ultimate viewing experience; the latest camera features for impressive pictures and videos; NFC connectivity for One-touch function; Battery STAMINA Mode for extended battery life; and Sony’s signature media apps for enjoying photos, music, movies and games on the go.

Xperia™ SP – High Definition brilliance in a premium design

The Xperia™ SP utilizes expertise from Sony’s BRAVIA® TV engineers to create its stunning 4.6(11.7 cms) HD Reality Display for razor sharp pictures and superior brightness. The latest Mobile BRAVIA® Engine 2 delivers an even better viewing experience by analyzing your content type and adjusting the image automatically, making it one of the most intelligent smartphone screens around. The engine will make the adjustment by adding new real-time contrast optimization to the sharpness enhancement, high-quality colour management and noise reduction.

As well as delivering brilliant experiences, the Xperia™ SP looks beautiful too with a precision-crafted co-moulded aluminium frame, for a seamless look that is both sleek and solid. Adding to the unique design innovation is the colour-changing ‘transparent element’ with customized illuminations which you can personalise to alert you of incoming calls and text messages. And you can even set the illuminations to pulse to the beat of your favourite music.

Exclusive apps

• Sony Music: Sony is all set to give its consumers an unparalleled & faster entertainment experience by offering 6 months free Unlimited streaming & music download of over 15 lakh songs such as International, Bollywood & Regional songs from Sony Music library
• Sony LIV: Sony will also have a unique video streaming app called Sony Liv. With this app, consumers can enjoy catch-up TV of SAB, Sony Entertainment and Max. Not only this, Xperia™ users will have exclusive access to special moments of KBC & Indian Idol. They can even watch over 77 programs and over 4500 hours of videos of their favorite programs

One-touch functions for easy content sharing

Also featured on Xperia™ SP is Sony’s One-touch functions, allowing you to easily and instantly enjoy music and photos across an array of devices, such as Sony’s SRS-BTV5 speaker and latest range of NFC-enabled BRAVIA TVs, with just a single touch. It’s sharing made easy with no wires, cables, or fiddling with settings necessary.

The newly launched Xperia™ SP will be available in all Sony Centers and leading mobile stores across India.

Also, with a purchase of Xperia™ SP customers will get a free premium case worth Rs. 1,990.

Model	MRP	Availability	Colours
Xperia™ SP	Rs. 25,990	Mid April’13	Black and White

Sony launches flagship Xperia™ Z Smartphone in India At MRP Rs. 38,990/-

New Delhi, 6th March, 2013: Continuing its strong focus on India, Sony India today announces its feature packed flagship Smartphone, the Sony Xperia Z, in India at MRP Rs 38,990/-. The Smartphone, also referred to as the World’s First Superphone by some reviewers, packs the best of Sony technologies into one device. The Sony Xperia Z was launched by newly appointed brand ambassador and long-time Sony fan - Katrina Kaif, in the presence of Mr. Dennis van Schie, Corporate Vice President, Head of Sales & Marketing, Sony Mobile Communications and Mr. Kenichiro Hibi, Managing Director, Sony India.

Sony Xperia Z currently operates on the Android 4.1 Jelly Bean platform, and is packed with a host of exciting features and hi-end technology, including a 5” Full HD 1080p BRAVIA 2 Reality Display, Snapdragon™ S4 Pro quad-core processor, 13 megapixel fast-capture Cyber-Shot camera and 4G LTE. In addition, the Xperia Z features Sony’s legendary Walkman technology for amazing audio playback, a battery stamina mode than can help increase battery back-up up to 50%.

Water and dust resistance is another unique and interesting feature that Sony Xperia Z offers, which are very relevant to customers in India. To amplify wireless connectivity between different devices via use of NFC feature available on Sony Xperia Z; the company has a slew of NFC-enabled devices, including speakers, headphones and TVs. Sony is committed to driving NFC technology forward to enhance the user experience.

According to Mr. Dennis Van Schie, Corporate Vice President, Head of Sales & Marketing, Sony Mobile Communications, “2013 will be a breakthrough year for Sony in the mobile sector. We are delivering on our objective to combine the best of Sony for an outstanding user experience.” Detailing about the Indian market, he said, “India is a high focus and high-growth market for Sony. The smartphone market in India hold very strong mid-term growth potential, with smartphone sales projected to be approximately 33 million units by FY13 in India. Our ultimate objective is to position Xperia amongst the Top 3 Smartphone brands in India”.

According to Mr. Kenichiro Hibi, Managing Director, Sony India, “Sony India has established market leadership in BRAVIA and Cyber-Shot, and we aim to replicate the same success with the Xperia range. The launch of Sony Xperia Z today, is the start of our journey to triple the Xperia sales in India, to Rs. 3,500 crore in FY 13. The company has taken several steps towards this direction, including tripling the Xperia marketing budget to Rs. 300 crore for FY13, more than doubling the sales channel counters to 8,000 and increasing the service touch points to 200 by FY13.”

“In addition to an exciting and extensive print and electronic advertising campaign with Xperia Brand Ambassador - Katrina Kaif, Sony India will also launch outdoor campaign, enhance shop-front display and have roadshows in Malls on a pan India basis. Cinema and digital platforms will also play a key role in the marketing campaign”, Mr. Hibi added.

Talking about her association with Sony, Brand Ambassador, Katrina Kaif, said, “I have personally been a user and fan of Sony products since many years. It’s a natural extension for me to associate with the brand professionally. The Sony Xperia Z has a host of features that are very important to me in a phone, including the Full HD Screen for watching movie playback, a great camera, long battery life, and the unique water and dust resistance feature”.

Sony has collaborated with its group business companies to design unique applications for its customers.

Sony Music: Sony is all set to give its consumers an unparalleled & faster entertainment experience by offering 6 months free Unlimited streaming & music download of over 15 lakh songs such as International, Bollywood & Regional songs from Sony Music library

Sony LIV: Sony will also have a unique video streaming app called Sony Liv. With this app, consumers can enjoy catch-up TV of SAB, Sony Entertainment and Max. Not only this, Xperia users will have exclusive access to special moments of KBC & Indian Idol. They can even watch over 77 programs and over 4500 hours of videos of their favorite programs.

Sony will also offer its customers with the best proposition to fully enjoy this amazing content from Sony Liv & Sony Music. Sony has tied-up with Vodafone to offer 8 GB free data download for the first two months of product purchase.

The Sony Xperia Z comes in white, black and purple colour. It will be available across National retail chain stores, Sony Center brand shops, muliti-brand outlets and distributors across India from 12th March onwards.

In addition to Xperia Z Smartphone, the Xperia Tablet Z will be available by May, ’13 in India. It is world’s slimmest LTE tablet and featuring a vivid 10.1” HD Reality Display, powered by Mobile BRAVIA Engine 2 that is both water-and dust resistant for the best ever viewing experience, it is matched with S-Force Front Surround 3D, and Clear Audio＋. The Xperia Tablet Z has superior camera capability with “Exmor R for mobile”, One-touch function, battery STAMINA mode, and Sony’s media applications for photo, music, and movies on the go. The price has not yet been announced.